Communicating effectively with employees is one of the most critical items for leadership to focus its time and resources. The more people know and understand the reasons why company leaders make decisions, the more likely the employees are to support the efforts and take responsibility for the successes themselves. The time spent on crafting good communications provides an excellent return on investment. It helps:

• Increase trust between leadership and employees
• Improve the alignment between company vision and each person's contribution to those goals
• Develop the right behaviors needed to achieve company goals
• Increase the understanding and perceived value of the benefits offered 
• Improve employee engagement, retention, and productivity